Search engines: know which are the most used on the Internet. It’s automatic: we instantly turn to Google as soon as a question comes up or we need some information. Not by chance, when we talk about search engines, Google is today at the top of the list.

But despite being the most popular tool on the Internet on this front, it is far from the only one. Many alternative search engines certainly need to be on the radar of those who work with Digital Marketing. And have SEO (Search Engine Optimization) as one of the main strategies.

What are Search Engines?

Used to find the most varied types of data, search engines work through crawlers. Which scan the Internet for new or updated content. On the other hand, the contents found registered in the platform’s database so that users can locate them by the income of related keywords.

Internet search engines can answer almost any question in a few seconds. Type what you want to know into the hunt bar, hit ENTER, and voila! The different content options that refer to your question will automatically appear on your device’s screen.

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Search engines: know which are the most used on the Internet

It’s automatic: we instantly turn to Google as soon as a question comes up or we need some information. Not by chance, when we talk about search engines, Google is today at the top of the list.

But despite being the most popular tool on the Internet on this front, it is far from the only one. Many alternative search engines certainly need to be on the radar of those who work with Digital Marketing and have SEO (Search Engine Optimization) as one of the main strategies.

Internet Search Engines Features

Before we talk about these other tools, it’s worth explaining a bit more about how Internet search engines work and their features.

Used to find the most diverse types of information, search engines work through crawlers, which scan the Internet for new or updated content. On the other hand, the contents found registered in the platform’s database so that users can locate them through related keywords.

What are the Most used Search Engines on the Internet?

1. Google

Although there is no need for introductions, we can’t leave Google out of this selection, can we? As we said earlier, Google ranks as the most popular internet search engine in the entire world today.

To get an idea, a website dedicated to analyzing web traffic, pointed out that Google had a share of more than 90% of the search engine market in 2020. In April 2021, that percentage reached 92.24 %.

The data confirms that most people turn to Google when they need to find something. Internet Live Stats, for example, estimates that the site processes an average of 40,000 queries per second, which translates to more than 3.5 billion searches per day and 1.2 billion annual searches worldwide.

The statistics leave no room for doubt: being positioned in Google is essential for companies that want to have products or services found on the Internet.

2. Bing

According to analysis, Bing stands out as the second most used site globally when it comes to search engines. Announced by Microsoft in 2009, the tool came to replace Live Search and managed to reach a good number of new users.

Although the layout is slightly different, Bing has very similar functional terms to Google, providing users with internal resources like currency converters, translation, and flight tracking.

Another exciting feature of this search engine is the Donation Mode, which can be activated through Microsoft Rewards. Bing surveys generate points, which are converted into donations to non-profit organizations.

3. Yahoo!

After Google and Bing search engines, the third site on our list is another well-known website. After all, more than just a search engine, Yahoo also offers services like email, news, and games

In terms of search engines, Yahoo! has a slightly simpler platform than the options listed above but offers promising results for images and information on various topics.

It is worth mentioning that Yahoo Search is the standard search engine of the Mozilla Firefox browser, which undoubtedly contributed to its occupying the third position in the ranking of the most used search engines in the world.

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4. Baidu

Known as “China’s Google,” Baidu was founded by Robin Li and Eric Xu in 2002. Despite having different services, such as map and news platforms, the company stands out for its search engine, the number one in China.

Despite being quite similar to Google in terms of design, Baidu is heavily censored as it must comply with the strict laws of the Asian country.

5. Yandex

Although Google is the favorite search engine in most of the world, this reality is a bit different in Russia. There, Yandex accounts for more than 60% of all searches performed.

With more than 20 years of history, the Russian search engine allows users to search for websites, images, videos, and news. Also, since it created specifically for this audience, Yandex considered the best option for Russian language research.

It is essential to mention that, unlike Google, it considers the distance between words and the relevance of documents to present search results to users.

6. DuckDuckGo

To close the list of search engines, we decided to bring a tool that has been drawing attention for providing more privacy in the online world: DuckDuckGo. In addition to not serving ads, it does not collect user information or store search histories.

According to the company itself, which based in Pennsylvania, DuckDuckGo is especially suitable for those who are tired of being tracked and want to take back control of personal information.

Why Should we Know About Search Engines and Other Tools?

As you can see, there are several search engine options on the Internet. The six tools we have shown so far are just a sample of this vast universe.

Being at the top of the search engines is essential for those who work with Digital Marketing. Especially when looking for new opportunities to reach the best positions on these sites.

Going beyond Google and learning more about the particularities of each search tool available on the Internet are the best practices to design good SEO strategies for your business or clients.

But it’s worth memorizing that when it comes to search engine optimization. There are plenty of solutions that can help you in your quest for top search engine rankings, from task-specific tools to ones that address the full range of strategies. Among them are keyword planners, systems that monitor search volume, solutions for analyzing website performance, and many others.

If you want to delve into the subject, we recommend you click here and see complete content on Yoast SEO, the most used SEO plugin on WordPress websites. This resource will help you create the best content to take your website to the top of search results. Don’t miss out on reading!

What are Search Engines and Examples?

It should be remembered that the results that appear for those who are conducting the research are listed affording to what is considered most relevant of the words typed by the user.

Now that you know what search machines are and how they work. It’s time to learn about the list that we have prepared with the top six search engines in the world. Later, you will be able to know the characteristics and advantages of each of them. Thus further strengthening the Content Marketing strategies of your business.

Conclusion

A hunt(Search  engine is a software organization calculated to carry out web searches. They search the World Wide Web systematically for specific information specified in a textual web search inquiry. The search results commonly come up in a line of results, often referred to as search engine results pages.

Internet search engines can answer almost any question in a few seconds. Type what you need to know into the search bar, hit ENTER, and voila! The different content options that refer to your question will automatically appear on your device’s screen.